Andrea Fossa

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	<title>Andrea Fossa</title>
	<link>https://andreafossa.com</link>
	<description>Andrea Fossa</description>
	<pubDate>Sat, 17 Aug 2024 20:51:59 +0000</pubDate>
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		<title>MAIN</title>
				
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		<pubDate>Mon, 18 Jan 2021 19:20:33 +0000</pubDate>

		<dc:creator>Andrea Fossa</dc:creator>

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		<description>
	&#60;img width="441" height="234" width_o="441" height_o="234" data-src="https://freight.cargo.site/t/original/i/445ceb3be87efa68e60452d395285d025fbd51277329b06575393e332133f24b/AF_we_bsite-logo-_22022_-NO-SWOOSH-NAME2.png" data-mid="156073332" border="0"  src="https://freight.cargo.site/w/441/i/445ceb3be87efa68e60452d395285d025fbd51277329b06575393e332133f24b/AF_we_bsite-logo-_22022_-NO-SWOOSH-NAME2.png" /&#62;
ART DIRECTOR &#124; GRAPHIC DESIGNER


I have ten years experience in the design industry working closely with major brands and agencies to execute their creative vision.

I specialise in concept development and graphic design for a variety of advertising channels.

[Digital, print, live experiences, motion, AR, branding, social]

&#38;nbsp;


&#38;nbsp;


SCROLL FOR MORE ︎</description>
		
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		<title>SCROLL</title>
				
		<link>https://andreafossa.com/SCROLL</link>

		<pubDate>Mon, 18 Jan 2021 19:20:34 +0000</pubDate>

		<dc:creator>Andrea Fossa</dc:creator>

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		<description>&#38;nbsp; ART DIRECTION&#38;nbsp; ︎&#38;nbsp; GRAPHIC DESIGN&#38;nbsp; ︎&#38;nbsp; CONCEPT DEVELOPMENT&#38;nbsp; ︎&#38;nbsp; EXPERIENTIAL DESIGN&#38;nbsp; ︎&#38;nbsp; BRANDING&#38;nbsp; ︎&#38;nbsp; ART DIRECTION&#38;nbsp; ︎&#38;nbsp; GRAPHIC DESIGN&#38;nbsp; ︎&#38;nbsp;  EXPERIENTIAL DESIGN&#38;nbsp; ︎&#38;nbsp; BRANDING&#38;nbsp; ︎&#38;nbsp; ART DIRECTION&#38;nbsp; ︎&#38;nbsp; GRAPHIC DESIGN&#38;nbsp; ︎&#38;nbsp; EXPERIENTIAL DESIGN&#38;nbsp; ︎&#38;nbsp; &#38;nbsp;BRANDING ︎</description>
		
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		<title>work highlights copy</title>
				
		<link>https://andreafossa.com/work-highlights-copy</link>

		<pubDate>Sun, 20 Nov 2022 17:12:37 +0000</pubDate>

		<dc:creator>Andrea Fossa</dc:creator>

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		<description>SOME OF MY WORK BELOW&#38;nbsp;&#60;img width="300" height="486" width_o="300" height_o="486" data-src="https://freight.cargo.site/t/original/i/199c60b36fbb545551d1843c92b289c88abc5afeb8d696665673d28bb903c874/5Mz4.gif" data-mid="159659371" border="0" data-scale="3" data-no-zoom src="https://freight.cargo.site/w/300/i/199c60b36fbb545551d1843c92b289c88abc5afeb8d696665673d28bb903c874/5Mz4.gif" /&#62;&#38;nbsp;︎︎︎&#38;nbsp;CLICK HERE TO VIEW MY PORTFOLIO&#38;nbsp;&#60;img width="175" height="175" width_o="175" height_o="175" data-src="https://freight.cargo.site/t/original/i/3d0c58d8a54a7ebd740fafbf794b10818b1cd69a9c4db619f41cd03dbce565a8/5FBi.gif" data-mid="159659370" border="0" data-scale="3" data-no-zoom src="https://freight.cargo.site/w/175/i/3d0c58d8a54a7ebd740fafbf794b10818b1cd69a9c4db619f41cd03dbce565a8/5FBi.gif" /&#62; ︎︎︎

 
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		<title>SCROLL copy</title>
				
		<link>https://andreafossa.com/SCROLL-copy</link>

		<pubDate>Mon, 17 Oct 2022 13:11:25 +0000</pubDate>

		<dc:creator>Andrea Fossa</dc:creator>

		<guid isPermaLink="true">https://andreafossa.com/SCROLL-copy</guid>

		<description>&#38;nbsp; ART DIRECTION&#38;nbsp; ︎&#38;nbsp; GRAPHIC DESIGN&#38;nbsp; ︎&#38;nbsp; CONCEPT DEVELOPMENT&#38;nbsp; ︎&#38;nbsp; EXPERIENTIAL DESIGN&#38;nbsp; ︎&#38;nbsp; BRANDING&#38;nbsp; ︎&#38;nbsp; ART DIRECTION&#38;nbsp; ︎&#38;nbsp; GRAPHIC DESIGN&#38;nbsp; ︎&#38;nbsp;  EXPERIENTIAL DESIGN&#38;nbsp; ︎&#38;nbsp; BRANDING&#38;nbsp; ︎&#38;nbsp; ART DIRECTION&#38;nbsp; ︎&#38;nbsp; GRAPHIC DESIGN&#38;nbsp; ︎&#38;nbsp; EXPERIENTIAL DESIGN&#38;nbsp; ︎&#38;nbsp; &#38;nbsp;BRANDING ︎</description>
		
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		<title>work_selected</title>
				
		<link>https://andreafossa.com/work_selected</link>

		<pubDate>Sun, 24 Jan 2021 14:25:16 +0000</pubDate>

		<dc:creator>Andrea Fossa</dc:creator>

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	ABOUT ME &#38;nbsp;&#60;img width="256" height="256" width_o="256" height_o="256" data-src="https://freight.cargo.site/t/original/i/60c5379a9b68684d63968513a024559126a66aa647e568fe9a25b0d8425443cb/6o0.gif" data-mid="159658437" border="0" data-scale="5" src="https://freight.cargo.site/w/256/i/60c5379a9b68684d63968513a024559126a66aa647e568fe9a25b0d8425443cb/6o0.gif" /&#62; ︎︎︎


Hi! I’m a freelance art director and graphic designer with 10 years experience in the advertising industry.&#38;nbsp;
 I have strong conceptual skills, creating pitches, mockups, brand guidelines, look &#38;amp; feel, moodboards, storyboards. I like to design projects that stand out and push the aesthetic boundaries of what is “expected”.I design for a variety of channels, such as digital, print, live experiences, motion, AR, and social.
I am collaborative, curious, perceptive and always learning.
I have a Foundation in Illustration from Central Saint Martins and a BA is Spatial Design from Chelsea College of Art.
I speak English and Spanish. 


Proficient in Photoshop, Illustrator and InDesign.
Working knowledge of After Effects, Blender, Figma, and Midjourney.
I’m based in London.

	
&#60;img width="741" height="1030" width_o="741" height_o="1030" data-src="https://freight.cargo.site/t/original/i/1a621bcc2dd89a8b2ca16de9013eb3f3306a9ede91063beb6c7c390ec2fa6362/IMG_2160.jpg" data-mid="159658398" border="0" data-scale="77" src="https://freight.cargo.site/w/741/i/1a621bcc2dd89a8b2ca16de9013eb3f3306a9ede91063beb6c7c390ec2fa6362/IMG_2160.jpg" /&#62;


Recent clients include:
NETFLIX, ADIDAS, AMAZON MUSIC, ADOBE, CARTIER, GILLETTE,JBL, HOLLAND &#38;amp; BARRET, PRADA,SALLY HANSEN, CNN, BRITISH GQ,&#38;nbsp; and more.
</description>
		
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		<title>SCROLL copy</title>
				
		<link>https://andreafossa.com/SCROLL-copy</link>

		<pubDate>Mon, 17 Oct 2022 13:12:28 +0000</pubDate>

		<dc:creator>Andrea Fossa</dc:creator>

		<guid isPermaLink="true">https://andreafossa.com/SCROLL-copy</guid>

		<description>&#38;nbsp; ART DIRECTION&#38;nbsp; ︎&#38;nbsp; GRAPHIC DESIGN&#38;nbsp; ︎&#38;nbsp; CONCEPT DEVELOPMENT&#38;nbsp; ︎&#38;nbsp; EXPERIENTIAL DESIGN&#38;nbsp; ︎&#38;nbsp; BRANDING&#38;nbsp; ︎&#38;nbsp; ART DIRECTION&#38;nbsp; ︎&#38;nbsp; GRAPHIC DESIGN&#38;nbsp; ︎&#38;nbsp;  EXPERIENTIAL DESIGN&#38;nbsp; ︎&#38;nbsp; BRANDING&#38;nbsp; ︎&#38;nbsp; ART DIRECTION&#38;nbsp; ︎&#38;nbsp; GRAPHIC DESIGN&#38;nbsp; ︎&#38;nbsp; EXPERIENTIAL DESIGN&#38;nbsp; ︎&#38;nbsp; &#38;nbsp;BRANDING ︎</description>
		
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		<title>Work: JBL AUTHENTICS</title>
				
		<link>https://andreafossa.com/Work-JBL-AUTHENTICS</link>

		<pubDate>Wed, 17 Aug 2022 19:57:02 +0000</pubDate>

		<dc:creator>Andrea Fossa</dc:creator>

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JBL AUTHENTICS

Havas London’s first Global product campaign with HARMAN International’s iconic JBL brand - “Authentic sound. Authentic you”, celebrating JBL's latest intelligent home speakers range ‘ Authentics. Working under Havas creative team, I was tasked with designing the 4 distinct graphic identities for each of the four music genres associated with the speaker range; Hip-Hop, K-Pop, Funk &#38;amp; Soul, and Pop. 


I designed final lockups for each genre with its own customised font, color and graphic icons. I also aided in the pre-production stage by creating Midjourney concept art of each of the characters in their enviroment to use as placeholder for the final prints and artwork. I also created a style guide with instructions on how to adapt the graphics and images for further usage in Jbl’s global offices.

YOUTUBE AD: https://www.youtube.com/watch?v=Ft5norKs8l4
WEBSITE:&#38;nbsp;https://uk.jbl.com/authentics.html


PRESS:&#38;nbsp;https://lbbonline.com/news/campaign-from-audio-brand-jbl-offers-a-speaker-for-every-authentic-you


GRAPHIC DESIGN&#38;nbsp; / &#38;nbsp;CONCEPT DEVELOPMENT / AI CONCEPT ART &#38;nbsp;/ &#38;nbsp;DESIGN FOR OOH &#38;amp; PRINT / SOCIAL MEDIA CONTENT


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		<title>Work: Adidas trae 3</title>
				
		<link>https://andreafossa.com/Work-Adidas-trae-3</link>

		<pubDate>Sat, 17 Aug 2024 20:51:59 +0000</pubDate>

		<dc:creator>Andrea Fossa</dc:creator>

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		<description>
	&#38;nbsp;
	
ADIDAS “TRAE YOUNG 3” POINT OF SALE DESIGN

Under the direction of Broadwick Studios, I was tasked with creating a visual display identity and UI interface design for Adidas’ “TRAE 3-From the Ground Up” basketball shoe launch. Working together with 3D retail designer Aurore Delabrousse, we created an interactive visual display to showcase the new product in Adidas’ flagship Store. I was in charge of creating the style guide, graphic assets and layouts for the interface, as well as the screen animations for the instore display.


&#38;nbsp;
SOCIAL MEDIA: https://www.instagram.com/p/CvfQXppPVyt/?img_index=1
ART DIRECTION&#38;nbsp; /&#38;nbsp; GRAPHIC DESIGN&#38;nbsp; / &#38;nbsp;BRANDING &#38;nbsp; / &#38;nbsp; UI DESIGN &#38;nbsp;/&#38;nbsp; INTERACTIVE POS DESIGN


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	<item>
		<title>work: ADOBE BOWIE</title>
				
		<link>https://andreafossa.com/work-ADOBE-BOWIE</link>

		<pubDate>Fri, 16 Aug 2024 19:22:09 +0000</pubDate>

		<dc:creator>Andrea Fossa</dc:creator>

		<guid isPermaLink="true">https://andreafossa.com/work-ADOBE-BOWIE</guid>

		<description>
	

ADOBE X BOWIE

In celebration of the 50th anniversary of Ziggy Stardust, Adobe invited people to create their own personas with digitised tools inspired by David Bowie. Adobe’s required us to create graphic posters, wall covers, instagram filters and AR experiences using this large library of brushes and illustrative assets.
I art directed the project, being in charge of the concept development, graphic design, set design and AR experience at the “The Future of Creativity”, an exclusive event in which Scott Belsky, executive vice president of Adobe, shared his vision of the next phase of the design revolution.&#38;nbsp;


The campaign’s final stop was for audience members to upload their Instagram filter “personas” as well as their AR experience using Adobe Aero.


SOCIAL MEDIA: #ADOBEXBOWIE

CAMPAIGN INFO:&#38;nbsp;https://www.davidbowie.com/blog/2022/6/13/adobe-celebrates-bowie-75-and-ziggy-50th

PRESS: https://www.wonderlandmagazine.com/2022/08/08/adobe-3d-metaverse/


ART DIRECTION&#38;nbsp; /&#38;nbsp; &#38;nbsp;GRAPHIC DESIGN&#38;nbsp; /&#38;nbsp; AD for AR, SOCIAL MEDIA&#38;nbsp; &#38;amp; VIDEO&#38;nbsp; &#38;nbsp;/ &#38;nbsp; EXPERIENTIAL DESIGN


&#60;img width="1066" height="1456" width_o="1066" height_o="1456" data-src="https://freight.cargo.site/t/original/i/0bd30c3b4602257acbd49aef31f3541f95f974bc549cfd328bf82e8cd9a2c2b0/BOWIE_ARTWORK_FINAL_2.jpg" data-mid="216465462" border="0"  src="https://freight.cargo.site/w/1000/i/0bd30c3b4602257acbd49aef31f3541f95f974bc549cfd328bf82e8cd9a2c2b0/BOWIE_ARTWORK_FINAL_2.jpg" /&#62;
&#60;img width="1066" height="1456" width_o="1066" height_o="1456" data-src="https://freight.cargo.site/t/original/i/71bae689dc9f55c1fea769f7008f9cb8ddbf101a6835f67d1a33c00a372cc106/BOWIE_ARTWORK_FINAL_3.jpg" data-mid="216465463" border="0"  src="https://freight.cargo.site/w/1000/i/71bae689dc9f55c1fea769f7008f9cb8ddbf101a6835f67d1a33c00a372cc106/BOWIE_ARTWORK_FINAL_3.jpg" /&#62;
&#60;img width="1066" height="1456" width_o="1066" height_o="1456" data-src="https://freight.cargo.site/t/original/i/c33a7bd5e7c59f60d58ede02d3f8c82eb469f5708ac3df68377991d2d4f39268/BOWIE_ARTWORK_FINAL_.jpg" data-mid="216465461" border="0"  src="https://freight.cargo.site/w/1000/i/c33a7bd5e7c59f60d58ede02d3f8c82eb469f5708ac3df68377991d2d4f39268/BOWIE_ARTWORK_FINAL_.jpg" /&#62;

&#60;img width="2560" height="1708" width_o="2560" height_o="1708" data-src="https://freight.cargo.site/t/original/i/e9673ae154237b047abb313782eb6edc5027328b578b8cc36e058375846781df/BT_Adobe-306-copy-scaled.jpeg" data-mid="216465464" border="0"  src="https://freight.cargo.site/w/1000/i/e9673ae154237b047abb313782eb6edc5027328b578b8cc36e058375846781df/BT_Adobe-306-copy-scaled.jpeg" /&#62;
&#60;img width="2560" height="1708" width_o="2560" height_o="1708" data-src="https://freight.cargo.site/t/original/i/dd766b6c32d56cca2232249973f24acd1cbf4526ae0f4126e4f47d015564d724/BT_Adobe-350-copy-scaled.jpeg" data-mid="216465434" border="0"  src="https://freight.cargo.site/w/1000/i/dd766b6c32d56cca2232249973f24acd1cbf4526ae0f4126e4f47d015564d724/BT_Adobe-350-copy-scaled.jpeg" /&#62;
&#60;img width="600" height="337" width_o="600" height_o="337" data-src="https://freight.cargo.site/t/original/i/b37c50acf67adb7ad761c41f94c7faebda8ee4ee8bfb1ed3066400b27ff49f7f/Adobe_Bowie_Casestudy_v4_1.gif" data-mid="216465453" border="0"  src="https://freight.cargo.site/w/600/i/b37c50acf67adb7ad761c41f94c7faebda8ee4ee8bfb1ed3066400b27ff49f7f/Adobe_Bowie_Casestudy_v4_1.gif" /&#62;
&#60;img width="600" height="337" width_o="600" height_o="337" data-src="https://freight.cargo.site/t/original/i/380ec5a8f02ffceb1762d0e49525494fce89b24c4b17d8777a49a606e176dbf2/Adobe_Bowie_Casestudy_v4_6.gif" data-mid="216465450" border="0"  src="https://freight.cargo.site/w/600/i/380ec5a8f02ffceb1762d0e49525494fce89b24c4b17d8777a49a606e176dbf2/Adobe_Bowie_Casestudy_v4_6.gif" /&#62;
&#60;img width="2402" height="3385" width_o="2402" height_o="3385" data-src="https://freight.cargo.site/t/original/i/40d435d077250130e0795d8f620a662130c17b0115fea7b841a5de6a397416f3/Adobe-x-Bowie_posters_-R5-04.png" data-mid="216465439" border="0"  src="https://freight.cargo.site/w/1000/i/40d435d077250130e0795d8f620a662130c17b0115fea7b841a5de6a397416f3/Adobe-x-Bowie_posters_-R5-04.png" /&#62;
&#60;img width="2402" height="3386" width_o="2402" height_o="3386" data-src="https://freight.cargo.site/t/original/i/02c4cbdf5f48ac0802f55bc53df337234eb49e9788e92e098a79b5cef211720f/Adobe-x-Bowie_posters_-R5-02.png" data-mid="216465440" border="0"  src="https://freight.cargo.site/w/1000/i/02c4cbdf5f48ac0802f55bc53df337234eb49e9788e92e098a79b5cef211720f/Adobe-x-Bowie_posters_-R5-02.png" /&#62;
&#60;img width="2402" height="3385" width_o="2402" height_o="3385" data-src="https://freight.cargo.site/t/original/i/feee26c0d055d1c8f3ccddcbe5437b85aa4bba95d639e32ca45a31e95c823933/Adobe-x-Bowie_posters_-R5-03.png" data-mid="216465441" border="0"  src="https://freight.cargo.site/w/1000/i/feee26c0d055d1c8f3ccddcbe5437b85aa4bba95d639e32ca45a31e95c823933/Adobe-x-Bowie_posters_-R5-03.png" /&#62;
&#60;img width="2402" height="3385" width_o="2402" height_o="3385" data-src="https://freight.cargo.site/t/original/i/949c8a3352da2232845e430d03c6517afa490af4ba78e552867accde65d5801d/Adobe-x-Bowie_posters_-R5-01.png" data-mid="216465442" border="0"  src="https://freight.cargo.site/w/1000/i/949c8a3352da2232845e430d03c6517afa490af4ba78e552867accde65d5801d/Adobe-x-Bowie_posters_-R5-01.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Work: SALLY HANSEN</title>
				
		<link>https://andreafossa.com/Work-SALLY-HANSEN</link>

		<pubDate>Tue, 25 Oct 2022 19:08:33 +0000</pubDate>

		<dc:creator>Andrea Fossa</dc:creator>

		<guid isPermaLink="true">https://andreafossa.com/Work-SALLY-HANSEN</guid>

		<description>
	
	
SALLY HANSEN “PURE” SOCIAL CAMPAIGN

Sally Hansen wanted to announce their new line of vegan nail polish line “Pure”. I art directed a series of ads for social media, youtube and VOD that reflected the product line inspired by nature.
I created moodboards for concept development, as well as storyboards for motion design and art directed the animated ads. These ads were created to appear on Sally Hansen’s social media channels.


&#38;nbsp;
SOCIAL MEDIA: https://www.instagram.com/reel/CRZdFwIAW_b/?hl=en
ART DIRECTION&#38;nbsp; /&#38;nbsp; GRAPHIC DESIGN&#38;nbsp; /&#38;nbsp; CONCEPT DEVELOPMENT&#38;nbsp; &#38;nbsp;/&#38;nbsp; &#38;nbsp;AD FOR MOTION DESIGN&#38;nbsp; /&#38;nbsp; SOCIAL &#38;amp; VOD CONTENT


&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3312a8675dac658b4e541eb5ce705afab55e93881ed11a311fd4138e9e869ed1/sally-hansen-R2-6.gif" data-mid="156966045" border="0"  src="https://freight.cargo.site/w/1000/i/3312a8675dac658b4e541eb5ce705afab55e93881ed11a311fd4138e9e869ed1/sally-hansen-R2-6.gif" /&#62;
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&#60;img width="1080" height="1080" src="https://freight.cargo.site/w/800/q/75/i/c5ee8cfa233e2593f6f89e7f9528bb8763212f214423e377ce5f6d0e2fbdaec3/sally-hansen-R2-1.gif"&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/684180d52c7a14280d50bd40339e79ec90123e908e6b4bea08bf150deda72d6c/sally-hansen-R2-8-copy.gif" data-mid="156966046" border="0"  src="https://freight.cargo.site/w/1000/i/684180d52c7a14280d50bd40339e79ec90123e908e6b4bea08bf150deda72d6c/sally-hansen-R2-8-copy.gif" /&#62;
&#60;img width="1080" height="1080" src="https://freight.cargo.site/w/800/q/75/i/ed3f90bf7d44976ad5ba76e5f84ffd418abec0084df4a7c43324e05aaada0906/sally-hansen-R2_-Brush-to-flower---brush-to-hand-copy.gif"&#62;
&#60;img width="1080" height="1080" src="https://freight.cargo.site/w/800/q/75/i/cdf5a168468712c71a9a38828bd1d494aac2d2fa4855f33f12fb286b00811a56/sally-hansen-R2-5.gif"&#62;


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