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JBL AUTHENTICS
Havas London’s first Global product campaign with HARMAN International’s iconic JBL brand - “Authentic sound. Authentic you”, celebrating JBL's latest intelligent home speakers range ‘ Authentics. Working under Havas creative team, I was tasked with designing the 4 distinct graphic identities for each of the four music genres associated with the speaker range; Hip-Hop, K-Pop, Funk & Soul, and Pop.


I designed final lockups for each genre with its own customised font, color and graphic icons. I also aided in the pre-production stage by creating Midjourney concept art of each of the characters in their enviroment to use as placeholder for the final prints and artwork. I also created a style guide with instructions on how to adapt the graphics and images for further usage in Jbl’s global offices.


YOUTUBE AD: https://www.youtube.com/watch?v=Ft5norKs8l4

WEBSITE: https://uk.jbl.com/authentics.html


PRESS: https://lbbonline.com/news/campaign-from-audio-brand-jbl-offers-a-speaker-for-every-authentic-you



GRAPHIC DESIGN  /  CONCEPT DEVELOPMENT / AI CONCEPT ART  /  DESIGN FOR OOH & PRINT / SOCIAL MEDIA CONTENT
 

ADIDAS “TRAE YOUNG 3” POINT OF SALE DESIGN
Under the direction of Broadwick Studios, I was tasked with creating a visual display identity and UI interface design for Adidas’ “TRAE 3-From the Ground Up” basketball shoe launch. Working together with 3D retail designer Aurore Delabrousse, we created an interactive visual display to showcase the new product in Adidas’ flagship Store. I was in charge of creating the style guide, graphic assets and layouts for the interface, as well as the screen animations for the instore display.
 
SOCIAL MEDIA: https://www.instagram.com/p/CvfQXppPVyt/?img_index=1



ART DIRECTION  /  GRAPHIC DESIGN  /  BRANDING   /   UI DESIGN  /  INTERACTIVE POS DESIGN



ADOBE X BOWIE
In celebration of the 50th anniversary of Ziggy Stardust, Adobe invited people to create their own personas with digitised tools inspired by David Bowie. Adobe’s required us to create graphic posters, wall covers, instagram filters and AR experiences using this large library of brushes and illustrative assets. I art directed the project, being in charge of the concept development, graphic design, set design and AR experience at the “The Future of Creativity”, an exclusive event in which Scott Belsky, executive vice president of Adobe, shared his vision of the next phase of the design revolution. 

The campaign’s final stop was for audience members to upload their Instagram filter “personas” as well as their AR experience using Adobe Aero.


SOCIAL MEDIA: #ADOBEXBOWIE

CAMPAIGN INFO: https://www.davidbowie.com/blog/2022/6/13/adobe-celebrates-bowie-75-and-ziggy-50th


PRESS: https://www.wonderlandmagazine.com/2022/08/08/adobe-3d-metaverse/



ART DIRECTION  /   GRAPHIC DESIGN  /  AD for AR, SOCIAL MEDIA  & VIDEO   /   EXPERIENTIAL DESIGN


SALLY HANSEN “PURE” SOCIAL CAMPAIGN
Sally Hansen wanted to announce their new line of vegan nail polish line “Pure”. I art directed a series of ads for social media, youtube and VOD that reflected the product line inspired by nature. I created moodboards for concept development, as well as storyboards for motion design and art directed the animated ads. These ads were created to appear on Sally Hansen’s social media channels.
 
SOCIAL MEDIA: https://www.instagram.com/reel/CRZdFwIAW_b/?hl=en



ART DIRECTION  /  GRAPHIC DESIGN  /  CONCEPT DEVELOPMENT   /   AD FOR MOTION DESIGN  /  SOCIAL & VOD CONTENT


ED SHEERAN X AMAZON MUSIC
For the launch of Ed Sheeran’s new album ‘=’, Amazon Music commissioned ‘The Equals Listening Experience’, an exclusive, three-day music event that allowed fans to step inside Ed Sheeran’s beautiful music soul. The event, a 360 digitally-enabled meadow with interactive butterflies, took them on a journey of the album’s evolution. 

Audience members were encouraged at every stop to record their experience with the space as well as the AR animations triggered by the posters, and upload their experience onto social media.




SOCIAL MEDIA: #EQUALSLISTENINGEXPERIENCE

PRESS: https://twitter.com/edsheeran/status/1451560391423705138?lang=en-GB

VIDEO: https://vimeo.com/694564506



ART DIRECTION /   CONCEPT DEVELOPMENT  /  GRAPHIC DESIGN   /   SET DESIGN   /   AD for AR & VIDEO   /   EXPERIENTIAL DESIGN