ED SHEERAN X AMAZON MUSIC
For the launch of Ed Sheeran’s new album ‘=’, Amazon Music commissioned ‘The Equals Listening Experience’, an exclusive, three-day music event that allowed fans to step inside Ed Sheeran’s beautiful music soul. The event, a 360 digitally-enabled meadow with interactive butterflies, took them on a journey of the album’s evolution.
Audience members were encouraged at every stop to record their experience with the space as well as the AR animations triggered by the posters, and upload their experience onto social media.
SOCIAL MEDIA: #EQUALSLISTENINGEXPERIENCE
PRESS: https://twitter.com/edsheeran/status/1451560391423705138?lang=en-GB
VIDEO: https://vimeo.com/694564506
ART DIRECTION / CONCEPT DEVELOPMENT / GRAPHIC DESIGN / SET DESIGN / AD for AR & VIDEO / EXPERIENTIAL DESIGN
