Under the direction of Broadwick Studios, I was tasked with creating a visual display identity and UI interface design for Adidas’ “TRAE 3-From the Ground Up” basketball shoe launch. Working together with 3D retail designer Aurore Delabrousse, we created an interactive visual display to showcase the new product in Adidas’ flagship Store. I was in charge of creating the style guide, graphic assets and layouts for the interface, as well as the screen animations for the instore display.