ADOBE X BOWIE
In celebration of the 50th anniversary of Ziggy Stardust, Adobe invited people to create their own personas with digitised tools inspired by David Bowie. Adobe’s required us to create graphic posters, wall covers, instagram filters and AR experiences using this large library of brushes and illustrative assets. I art directed the project, being in charge of the concept development, graphic design, set design and AR experience at the “The Future of Creativity”, an exclusive event in which Scott Belsky, executive vice president of Adobe, shared his vision of the next phase of the design revolution.
The campaign’s final stop was for audience members to upload their Instagram filter “personas” as well as their AR experience using Adobe Aero.
SOCIAL MEDIA: #ADOBEXBOWIE
CAMPAIGN INFO: https://www.davidbowie.com/blog/2022/6/13/adobe-celebrates-bowie-75-and-ziggy-50th
PRESS: https://www.wonderlandmagazine.com/2022/08/08/adobe-3d-metaverse/
ART DIRECTION / GRAPHIC DESIGN / AD for AR, SOCIAL MEDIA & VIDEO / EXPERIENTIAL DESIGN
