JBL AUTHENTICS

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Havas London’s first Global product campaign with HARMAN International’s iconic JBL brand - “Authentic sound. Authentic you”, celebrating JBL's latest intelligent home speakers range ‘ Authentics. Working under Havas creative team, I was tasked with designing the 4 distinct graphic identities for each of the four music genres associated with the speaker range; Hip-Hop, K-Pop, Funk & Soul, and Pop.


I designed final lockups for each genre with its own customised font, color and graphic icons. I also aided in the pre-production stage by creating Midjourney concept art of each of the characters in their enviroment to use as placeholder for the final prints and artwork. I also created a style guide with instructions on how to adapt the graphics and images for further usage in Jbl’s global offices.


YOUTUBE AD: https://www.youtube.com/watch?v=Ft5norKs8l4

WEBSITE: https://uk.jbl.com/authentics.html


PRESS: https://lbbonline.com/news/campaign-from-audio-brand-jbl-offers-a-speaker-for-every-authentic-you



GRAPHIC DESIGN  /  CONCEPT DEVELOPMENT / AI CONCEPT ART  /  DESIGN FOR OOH & PRINT / SOCIAL MEDIA CONTENT

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